The ANGRY Healthcare Marketer

Right Place Marketing Blog - Social Media, Online Marketing, Search Engine Marketing

2010-03-03T16:36:00.000-08:00

Here’s a Great New Social Media Network: Your Salesforce and Customer Service Staff

March 3, 2010 No comments yet

Don’t fall into the trap of spending thousands of dollars and hundreds of hours to find out what your customers are saying about you on Twitter, Facebook and blogs while ignoring the goldmine of customer input you may already have available from your frontline staff. Get out of the marketing silo and tap into your internal Social Media network.

The Right Place Marketing Blog

Are You Using Social Media as an Excuse for Poor Customer Service?

February 27, 2010 3 comments

In short, the real winners in Social Media are organizations that want to actually be good and provide good service, not just look good in public while continuing to provide lousy customer service.

The Right Place Marketing Blog

Google Sidewiki Brings the Wisdom of Crowds to Your Website

December 1, 2009 No comments yet

What are people thinking about and saying about your website? With Google’s new SideWiki you can see the answer directly on your site — and so can everyone else.
Google Sidewiki allows anyone with a Google account and the Sidewiki widget (available as part of the Google Toolbar) to post public comments on any website for [...]

The Right Place Marketing Blog

Over a Billion Served – Why Consider a Bilingual Chinese|English SEM Campaign?

May 27, 2009 No comments yet

Are you overlooking one of the fastest-growing Internet demographics? Chinese is spoken by over one billion people and currently Chinese is second only to English as the most used language on the Internet – and the number is rising rapidly – increasing at over 800% from 2000 to 2008.*
Chinese speakers are not only located in [...]

The Right Place Marketing Blog

90% of Success is Just Showing Up

May 1, 2009 2 comments

A recent study by Yahoo!* confirms what most of us already knew – people are increasingly using the Internet to help choose health care services. Yahoo! recently conducted a study of 500 patients who were seeking a physician for an elective medical procedure and found that 84% of the participants had used the Internet prior [...]

Protect Your Family From Disaster with an Emergency Food Supply

2010-02-12T17:05:00.000-08:00

Protect Your Family From Disaster with an Emergency Food Supply

http://generationxmagazine.com/money_finance/protect-your-family-from-disaster-with-an-emergency-food-supply/

The “Just in Time” inventory methods used today mean that there is not much extra supply on hand stored locally. And if a disruption to the transportation supply lines occurs – whether from natural disaster or a man-made disaster such as terrorist attack, energy shortage or even economic panic – food supplies could go down quickly. If the food supply lines do go down for any reason, we could face serious shortages of the most basic supplies that our families need for survival.

Fortunately, today there are many sources of emergency food supplies which can be stored safely and conveniently in your own home. From freeze-dried, dehydrated foods to complete MRE’s or Meals Ready to Eat, the same food used in the field by the US Military, an emergency supply of food to meet any size family for any period of time is available to those who are willing to take the initiative to plan ahead.

Ultimate Family Preparedness Pak

You Can Quit Smoking! All It Takes Is A Commitment And The Right Quit Smoking Plan

2010-01-28T18:58:00.000-08:00

Smoking is one of the most serious and deadly health-care issues that the world faces today. Every single day, millions of people around the world continue to damage their health and the environment by smoking. It is likely the single-most preventable cause of cancer and other diseases in the modern world.

However, the good news is that although quitting can be difficult, millions of people are able to successfully quit smoking every year. But how are they doing it? The answer is different for each individual and there is no right way to quit smoking. However, there are some fundamental concepts that go into most successful quit smoking plans - in order to start your quit smoking plan, review the following five common steps:

1. Decide to Quit Smoking – Make a decision clearly in your mind to end your addiction to nicotine and become a non-smoker. Why not decide to do this right here and right now?

2. Make a Plan and Commit to it – Research and understand that quitting smoking may cause you some discomfort and plan on how you will deal with it. Look over some of the programs available and see what makes sense for you. Consider Nicotine Replacement Therapy to help with the withdrawal symptoms and stress reduction techniques to relieve the anxiety which you may feel. If you have trouble setting goals or making plans, consider a goal-setting workshop. Whatever works best for you – make a plan now to get through the discomforts of quitting smoking.

3. Set a Date – Now that you made the decision to quit and have a plan – set your quit date and prepare for it.

4. Manage the Discomfort of Withdrawal - You have quit smoking – so why do you feel so bad? Chances are you are dealing with the physical and psychological effects of nicotine withdrawal. If your current plan is not working, consider getting help or research other programs which may work for you.

5. Stay Quit – At a certain point, most people move on from experiencing the discomforts of withdrawal to a maintenance period. Occasional cravings may occur, so you need to plan on how to deal with them.

Each quit smoking program has its own specific steps and advice on how to quit, so you should follow the plan of whatever program you choose. However the outline above should help you get started in the right direction.

Start Your Quit Smoking Plan Now!

Why not take the first steps right here and right now – decide to quit and start making a plan by researching some of the many quit smoking programs that are available today? All it takes is a commitment and plan.

For comparisons, ratings and user comments on many of the most popular quit smoking programs available today, visit Compare Quit Smoking Programs.

You Can Quit Smoking

Quit Smoking Today and Learn How to Quit Smoking and Compare the Best Quit Smoking Program.

Compare Quit Smoking Programs

2010-01-25T13:57:00.001-08:00

I believe everyone should quit smoking. Smoking and nicotine addiction are terrible and hurt many people. The best way to quit smoking is to follow a quit smoking program. But there are so many quit smoking programs, that it is hard to know which is the best for you.

That's why I really like this new web site: Compare Quit Smoking Programs (http://comparequitsmokingprograms.com/) it has lots of information on quit smoking programs like :

Nicotine Gum
Nicotine Patch
Nicotine Lozenge
Electronic Cigarettes
Herbal and Homeopathic Quit Smoking Programs
Hypnosis and Relaxation
Goal Achieving and Goal Setting
Nicotine Replacement Therapy

Compare Quit Smoking Programs is a great site to learn about and compare quit smoking programs: www.CompareQuitSmokingPrograms.com

Here is the complete list of all the information on the compare quit smoking programs website:

URL
http://comparequitsmokingprograms.com/
http://comparequitsmokingprograms.com/video/big-tobacco-sings/
http://comparequitsmokingprograms.com/video/president-obama-quits-smoking/
http://comparequitsmokingprograms.com/video/tar-in-your-lungs/
http://comparequitsmokingprograms.com/video/yul-brynner-dont-smoke/
http://comparequitsmokingprograms.com/video/why-is-it-so-hard-to-quit-smoking/
http://comparequitsmokingprograms.com/other/nicotine-anonymous/
http://comparequitsmokingprograms.com/other/zerosmoke-auricular-magnets/
http://comparequitsmokingprograms.com/electronic_quit_smoking_aids/lifesign-quitkey-computer/
http://comparequitsmokingprograms.com/other/allen-carrs-easy-way-to-stop-smoking/
http://comparequitsmokingprograms.com/goal_setting/bob-proctors-goal-achiever/
http://comparequitsmokingprograms.com/nicotine_replacement/nicotine-patch/
http://comparequitsmokingprograms.com/nicotine_replacement/nicotine-lozenge/
http://comparequitsmokingprograms.com/hypnosis-relaxation/forever-smoke-free-quit-smoking-hypnosis-set/
http://comparequitsmokingprograms.com/goal_setting/brian-tracy-goal-setting-programs/
http://comparequitsmokingprograms.com/herbal_aids/smoke-deter/
http://comparequitsmokingprograms.com/hypnosis-relaxation/brain-sync/
http://comparequitsmokingprograms.com/herbal_aids/cigarrest-natural-herbal-program/
http://comparequitsmokingprograms.com/electronic_quit_smoking_aids/smokestik/
http://comparequitsmokingprograms.com/electronic_quit_smoking_aids/luci-electronic-cigarette/
http://comparequitsmokingprograms.com/hypnosis-relaxation/the-sedona-method/
http://comparequitsmokingprograms.com/goal_setting/make-your-quit-smoking-plan-now/
http://comparequitsmokingprograms.com/about/
http://comparequitsmokingprograms.com/nicotine_replacement/nicotine_gum/nicotine-gum/
http://comparequitsmokingprograms.com/privacy-and-disclosure-policy/
http://comparequitsmokingprograms.com/category/other/allen_carr/
http://comparequitsmokingprograms.com/category/goal_setting/bob_proctor_goal_achiever/
http://comparequitsmokingprograms.com/category/hypnosis-relaxation/brain_sync/
http://comparequitsmokingprograms.com/category/goal_setting/brian_tracy/
http://comparequitsmokingprograms.com/category/herbal_aids/cigarrest/
http://comparequitsmokingprograms.com/category/electronic_quit_smoking_aids/
http://comparequitsmokingprograms.com/category/goal_setting/
http://comparequitsmokingprograms.com/category/herbal_aids/
http://comparequitsmokingprograms.com/category/hypnosis-relaxation/
http://comparequitsmokingprograms.com/category/hypnosis-relaxation/hypnosis_forever_free/
http://comparequitsmokingprograms.com/category/electronic_quit_smoking_aids/lifesign_quitkey/
http://comparequitsmokingprograms.com/category/electronic_quit_smoking_aids/luci/
http://comparequitsmokingprograms.com/category/other/nicotine_anonymous/
http://comparequitsmokingprograms.com/category/nicotine_replacement/nicotine_gum/
http://comparequitsmokingprograms.com/category/nicotine_replacement/nicotine_lozenge/
http://comparequitsmokingprograms.com/category/nicotine_replacement/nicotine_patch/
http://comparequitsmokingprograms.com/category/nicotine_replacement/
http://comparequitsmokingprograms.com/category/other/
http://comparequitsmokingprograms.com/category/herbal_aids/smoke_deter/
http://comparequitsmokingprograms.com/category/electronic_quit_smoking_aids/smokestik/
http://comparequitsmokingprograms.com/category/hypnosis-relaxation/sedona_method/
http://comparequitsmokingprograms.com/category/goal_setting/sedona_method-goal_setting/
http://comparequitsmokingprograms.com/category/video/
http://comparequitsmokingprograms.com/category/other/zerosmoke/
http://comparequitsmokingprograms.com/2010/01/
http://comparequitsmokingprograms.com/tag/12-step-program/
http://comparequitsmokingprograms.com/tag/biomagnets/
http://comparequitsmokingprograms.com/tag/books/
http://comparequitsmokingprograms.com/tag/cds/
http://comparequitsmokingprograms.com/tag/clinics/
http://comparequitsmokingprograms.com/tag/comedy/
http://comparequitsmokingprograms.com/tag/e-cig/
http://comparequitsmokingprograms.com/tag/electronic-cigarette/
http://comparequitsmokingprograms.com/tag/enlightenment/
http://comparequitsmokingprograms.com/tag/goal-setting/
http://comparequitsmokingprograms.com/tag/gum/
http://comparequitsmokingprograms.com/tag/herbal_aids/
http://comparequitsmokingprograms.com/tag/lectures/
http://comparequitsmokingprograms.com/tag/lozenge/
http://comparequitsmokingprograms.com/tag/luci/
http://comparequitsmokingprograms.com/tag/motivation/
http://comparequitsmokingprograms.com/tag/nicotine-replacement-therapy/
http://comparequitsmokingprograms.com/tag/nicotine-withdrawal/
http://comparequitsmokingprograms.com/tag/patch/
http://comparequitsmokingprograms.com/tag/relaxation/
http://comparequitsmokingprograms.com/tag/smokeless-cigarette/
http://comparequitsmokingprograms.com/tag/smokestik/
http://comparequitsmokingprograms.com/tag/smoking-alternative/
http://comparequitsmokingprograms.com/tag/support-group/
http://comparequitsmokingprograms.com/tag/taper-down/
http://comparequitsmokingprograms.com/tag/timed-smoking/
http://comparequitsmokingprograms.com/tag/weight-gain/

Generation-X Magazine: Lifelong Learning for Fulfillment and Personal Development

2010-01-13T14:40:00.000-08:00

Lifelong Learning for Fulfillment and Personal Development

Posted on 13. Jan, 2010 by Apollo in Arts, Mind & Body

Many members of Generation-X have come to view education predominantly as a stepping stone to career advancement. Most attended college as a matter of course, a rite of passage to the expected successful career. They grew up in a time where increasingly, having a college degree was the only way to get ahead, as blue collar manufacturing jobs in the United States virtually disappeared. Attending college frequently came to be seen as a means to an end: get a degree and get a decent career. And Gen-Xers graduated from college at rates higher than any previous generation in US history.

http://generationxmagazine.com/health_fitness_spirit/lifelong-learning-for-fulfillment-and-personal-development/

Generation-X Magazine

2010-01-11T11:33:00.000-08:00

http://generationxmagazine.com/

http://generationxmagazine.com/money_finance/why-you-need-a-will/

http://generationxmagazine.com/money_finance/when-the-inflationary-party-is-over-who-gets-left-holding-the-bag/

http://generationxmagazine.com/health_fitness_spirit/deep-relaxation-and-meditation-through-the-science-of-brain-wave-therapy/

http://generationxmagazine.com/money_finance/is-the-american-dream-alive-for-generation-x/

http://generationxmagazine.com/videos/video-gen-xers-views-on-institutions/

http://generationxmagazine.com/videos/video-mixing-four-generations-in-the-workplace/

http://generationxmagazine.com/videos/sales-training-how-to-manage-gen-x-and-gen-y/

http://generationxmagazine.com/technology_digital/googles-new-phone-fires-shot-at-apple/

http://generationxmagazine.com/health_fitness_spirit/grilled-saba-a-tasty-grilled-mackerel-thats-also-good-for-you/

http://generationxmagazine.com/travel_adventure/travel-adventure-king-minoss-palace-on-the-island-of-crete/

Guys in White Coats

2008-04-08T14:26:00.000-07:00

www.treatyouwell.org

I don't get this campaign for University of Washington Medicine. The call-to-action in all the TV ads is to drive people to this microsite. when you arrive there, you find links to the ads and links to doctors and links to hospitals. Why am I here?

I am guessing they did this because they have several hospitals and clinics with their own branding identities. But why try and build a whole new URL and identity with a generic "treatyouwell" thing? There is nothing compelling here and nothing for me to do here. Why are they wasting my time with this?

Seems like it would make more sense to have a call-to-action at UWMedine.org to build the brand and then offer me something for taking the time out of my day to go there. Let me sign up for something and give me a reason to trust UW Medicine. I don't really want to go out of my way to sit at my computer and watch your TV ads and read your print ads.

Please give me something to do here besides look at all your white coats!

Here's a free tip: if you are going to take the time to build a microsite or landing page, give me a compelling reason to go there and make me glad I came. Offer me something. Let me sign up for something. Tell me something I didn't know. Otherwise, it's a waste of time and money.

Next Time Spend the Extra Hundred Bucks and Register ALL YOUR DOMAINS!

2008-04-03T16:00:00.000-07:00

OverlakeHospital.ORG:

OverlakeHospital.COM:

All the people who mistakenly type in ".com" instead of ".org" will find some interesting information about Overlake Hosptial. (Note to the angry, disgruntled, former-patient, website spoofer-person who created this: the Angry Healthcare Marketer APPLAUDS YOUR ANGER!)

Healthcare marketers should take notice. Register all the iterations of your domain name. I know, you're thinking: "Everyone knows we're a dot Org - we print it on every piece that goes out the door." Sorry but no one reads that stuff. And no one remembers it when they are sitting at the computer trying to find your phone number. You need to register any and all URLs that someone might use, both TO BE FOUND and to avoid a PUBLIC HUMILIATION like this one. And I happen to know this site has been up for years and years.

Here's a free tip: Do some preemptive registering if you haven't already. Don't be "Overlaked".

Their Ad Agency Calls it "More Billable Minutes Dot Com"

2008-04-03T13:47:00.000-07:00

www.FindMoreMinutes.Com

No, it's not a new wireless plan. It's a social network, stupid.

The ad agency had their fingers on the societal pulse: word on the street is that everyone's doing "Web 2.0".

The VP of Marketing says "We need to be on this social networking thing. All the kids are doing it"

Let's build a social network - a MySpace about health. Sounds like a good idea. A couple hundred thousand dollars later and we have www.findmoreminutes.com along with an expensive TV advertising campaign.

Hmmmm. One year later something doesn't look quite right. No one is posting or socializing. The thing just sits their like a big matzah ball.

Maybe people do want to socialize online and even talk about health - but maybe they don't want their HMO to be the place around which they gather to do it. Do people really want to sign up and talk about health with their insurance company moderating?

Healthcare marketers need to realize that for the vast majority of people, health is not a major focus of their time and interest. Most people don't think about a healthcare provider unless they or someone close to them, is currently experiencing a health issue. It's not top of mind until it's top of mind.

What EVERYONE should by now also realize is that people don't have room for SO FREAKIN' MANY social networks. Aren't we all getting a little tired of keeping up our profiles, contacts, networks and invitations to all these different websites? And the big successful ones that already exist have enormous traction already - so creating a whole new, general-audience network is a pretty difficult (translation: impossible) task - one that even big media and technology companies have failed to do successfully. What makes us think bigcityhospital.com or regionalHMO.com can succeed at it where they can't?

A niche around specific topics could possibly work - like MS, Ovarian Cancer, Organic Food, etc. So if you have a (truly) world-class MS program - maybe.

Another approach would be to try and work within existing social networks. Get your providers on LinkedIn working their referral network, maybe set up a support group in Facebook, blogs for doctors, social workers, patients. There are many ways to approach social networking that probably make a lot more sense than trying to create your own, new, expensive, social network.

Here's a free tip: fire your ad agency and use the money you saved to empower your patients and caregivers with Web 2.0 tools. And with the leftover cash, get your VP to pay for your trip to the Web 2.0 convention in Tahiti.